Suzuki named top UK automotive brand for customer service

Time 3 years ago

SUZUKI GB has been ranked as the best car brand in the Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) for January 2019.

This is the response from a national measure of sentiment with the Institute of Customer Service asking 45,000 consumers to rate their experiences of dealing with nearly 260 different companies across 13 sectors.

Suzuki’s overall score improved to 83, compared to 81.5 last year, and pushed it up 29 places to 15th position in the complete list of UK brands and first place in the automotive sector.

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As part of the survey, Suzuki customers voted its dealers as the easiest and open people to deal with, were the highest trusted brand with a score of 8.6 out of a possible 10 and customers were most likely to remain loyal to the brand too with a score of 8.5 out of 10.

The average automotive UKCSI score was 78.9. Honda and Kia place in second and third both with a score of 82.8, putting the top three scores above any recording in 2018.

Last year’s top scorer Skoda found itself in fifth with a score of 81.2.

Nobuo Suyama, managing director of Suzuki GB PLC, said: ‘We are very proud of our achievement to have been recognised as the best car brand in the Index. Continuing to evolve the Suzuki customer experience has been a core focus during recent years, and the ongoing efforts have clearly paid off.’

He added: ‘Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for customers week in, week out, we could not have delivered such a fantastic result.

‘I would therefore like to congratulate everyone who has played a part in this success, and it marks a great start to 2019.’

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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