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Swansway Motor Group gets into festive spirit with ‘Santa Patrol’ charity campaign

  • Swansway Motor Group’s Santa Patrol returns for 2022
  • The dealer group has donated a total of £12,000 worth of Christmas gifts to their charity partners
  • Bespoke donations made to each charity based on individual needs

Time 11:55 am, December 12, 2022

Swansway Motor Group has been getting into the festive spirit by donating Christmas gifts to those in need in the north of England and Wales.

The firm has once again launched its ‘Santa Patrol’ campaign which sees it give away presents through its various charity partners.

As well as toys and games, the group has also been gifting winter essentials such as hats, scarves and gloves as the cold weather continues to bite.


This year has seen Swansway work harder than ever with its charity partners in order to take a bespoke approach to donations.

They have liaised closely with charities and collected specialist orders which are completely bespoke to their needs.

Among those to benefit from the scheme has been The Wishing Well, in Crewe.


Mabyn Meredith, the charity’s head of children and families, said: ‘I would like to say thank you to Swansway for their continued support with the children’s and families’ projects.

‘Their generosity and support has helped to make so many children happy and will continue to do so over the Christmas period.

‘We appreciate them choosing us as one of their charity partners, everyone at Swansway is always very friendly and it’s a pleasure to have connections with such a supportive local business.’

(Mabyn Meredith receiving Christmas donations from Swansway Motor Group representative Philipa Wynne)

Also signed up to be part of the Santa Patrol programme is Staffordshire Women’s Aid.

Charlotte Almond, strategy and business development manager at the charity, said: ‘Thank you so much to Swansway Motor Group, their donation was just what we needed.

‘We appreciate their continued support of Staffordshire Women’s Aid. The team send festive wishes to all at Swansway!’

David Smyth, Swansway Motor Group director, believes that this year’s Santa Patrol has been more important than ever, with the cost-of-living crisis leaving more people in need of help.

He said: ‘It has been a difficult year for many people and we hope that our Santa Patrol donations bring a smile to the faces of those who are most in need.


‘It’s important to us all at Swansway that we support our charity partners all year round, but to be able to round up 2022 by putting a gift under the tree for those who would usually go without is just as important, it’s a gift from our Swansway family to the families in need.’

A full list of the charities supported by Swansway can be found below: 

Homestart [Birmingham], The Wish Centre [Blackburn] BACKUP North West, Bolton Lions, Endeavour Project, Fortalice, St Peter and St Paul’s RC Primary School [Bolton], Cumbria Family Support [Carlisle], Kidsbank Chester, The Wingate Centre and The Wishing Well [Crewe], Nugent [Liverpool], Reach out the Community [Oldham], The Foxton Centre [Preston], Staffordshire Women’s Aid [Stafford], The Gingerbread Centre [Stoke], Family Friends [Wrexham] and Homestart-HOST [Bolton, Oldham and Stockport]

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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