Sytner Tamworth named Mini retailer of the year at annual awards

3:51 pm, April 12, 2017

MINI has recognised its retail talent at the company’s 2017 awards – with a dealership in Staffordshire taking top honours.

The 2017 Mini Retailer Awards recognised the exceptional results from the hard-working teams and individuals throughout the brand’s 141-outlet UK retail network.

Mini Sytner Tamworth

Mini Sytner Tamworth took home the top ‘Retailer of The Year’ accolade after a year in which the team demonstrated industry-leading competence across 10 separate areas including new car sales; used car sales; profitability; customer satisfaction and more.

The team at Sytner Tamworth were also the first in the world to adopt Mini’s new corporate brand identity.

Other categories and winners included Cooper Norwich for aftersales performance, Harry Fairbairn Giffnock for used car sales and Prentice Portadown for delivering consistently excellent customer service.

Best annual performance

Rybrook Shrewsbury excelled in two categories, taking both the financial services and manager of the year awards.

Speaking at the awards, Chris Brownridge, pictured, director, Mini UK, said: ‘In 2016, Mini UK’s retailer network delivered the company’s best annual performance since the brand was launched in 2001.

‘I’m delighted to celebrate the achievements of our dedicated retail teams and congratulate each of our deserving winners.’

Nigel Hurley, group managing director for BMW and Mini, Sytner, added: ‘It was a very proud moment for the entire Sytner team when Tamworth was awarded the much coveted Mini retailer of the year award.

‘I know how hard our team have worked and to receive this recognition is truly amazing. We look forward to another exciting year ahead for both Sytner and Mini.’

In 2016, Mini UK sold 68,984 vehicles, its best annual sales performance since the brand’s launch in July 2001, representing an 8.5 per cent increase over 2015.

Mini outperformed the total new car market which grew by two per cent over the same period. The new Mini Clubman contributed to an 11 per cent growth in the brand’s corporate sales and Mini Convertible was the best-selling convertible in the UK. Mini’s performance brand, John Cooper Works, recorded an eight per cent increase in sales to 2,386 vehicles.