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Take part in an experiment at CDX15, and win a PS4

Time 6 years ago

80348cardealerTHERE’S going to be loads to see and do at tomorrow’s Car Dealer Conference & Expo at Silverstone.

And there’s even the opportunity to be a guinea pig…

The event is being held in association with GForces, and the company is unveiling a new wi-fi system at Silverstone – and is encouraging delegates to join in.


Silverstone has its own wi-fi system which can be used on the day, but GForces has an alternative in place.

Let them explain…

At tomorrow’s Car Dealer Conference and Automotive Expo we are taking the opportunity to undertake a bit of an experiment – and we’d love you to take part.

You see, we at GForces are unveiling a new piece of showroom technology at the conference and to make it a little bit more interesting, we’re going to try it out at the event. All you need to do is use the free wi-fi we are providing throughout the venue. 


Called NetDirector Footfall, the system tracks visits and monitors people’s movements within a showroom via their wi-fi enabled device, such as a smartphone. Sounds a bit Big Brother, but don’t worry as visitors remain anonymous unless they choose to sign into the network.

If a visitor wants to use the showroom wi-fi, all they need to do is sign into footfall by giving their name and email – which is passed on to the retailer, giving them a very strong lead. Dealers can also track repeat visits, to either a single location or across a network, as well as being able to heat map their showrooms to see which areas people are drawn to, and those they avoid. Pretty cool right?

So what are we going to do at the Car Dealer Conference and Automotive Expo?

ps4Well, we have installed NetDirector Footfall at Silverstone to give it a bit of a dry run – and we will be looking to share the results after the event, too. All we ask you to do is log into the wi-fi and surf the web, check your emails and tweet to your heart’s content. Don’t worry, we won’t be tracking what you look at, your bank account log in details or anything like that! 

As a bit of an incentive to get involved with this experiment, we will be giving a brand-new PlayStation 4 to one lucky delegate who signs into the system! We look forward to seeing you at Silverstone tomorrow, and good luck!

Guide to the expo: The floorplan for the Car Dealer Conference & Automotive Expo on June 9 – download here.

What’s happening hour-by-hour: The must-attend workshops, keynote speeches and breakout sessions (plus, find out where you can get a cup of coffee!) – download the morning programme here and the afternoon programme here.

The numbers game: 2,000 people now signed up for #CDX15

Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

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