10:25 am, January 18, 2018
A NEW advertising campaign for Tootle begins today on Channel 4 – thanks to a seven-figure investment the broadcaster has made in the online car sales platform.
In return for screening the ads, Channel 4 will take a minority equity stake in the business, which offers a clever way for people to sell used cars free of charge.
Tootle’s national network of dealers bid to buy cars without the normal auction and indemnity fees, while the consumer achieves a price from a professional dealer that is generally greater than any other online car-buying service.
The website is free to use when advertising and selling a vehicle and there are no hidden fees or catches.
All vehicles undergo an automated provenance check by Experian.
Overall, the service prides itself in being safe, secure and honest, working only with professional, quality-checked buyers.
Fantastic opportunity
The investment – the exact size of which has not been disclosed – has come from Channel 4’s commercial growth fund.
The fund offers high-growth-potential brands that do not advertise on TV in a big way, the opportunity to accelerate their progress through TV promotion. Recruitment app Jobtoday and digital newsstand Readly are just two of several other beneficiaries.
Gordon Tulloch, CEO of Tootle, said: ‘This is a fantastic opportunity for us to reach millions of consumers through Channel 4 Sales’ broadcasting stations such as Channel 4, E4, BT Sport and Dave.
‘We look forward to working with such a progressive company as Channel 4 and are delighted they have partnered with us.’
Vinay Solanki, head of Channel 4’s commercial growth fund, added: ‘Tootle is just the sort of start-up our innovative fund can benefit.
‘We’re looking forward to launching Tootle’s TV ad across our network and helping them to achieve the growth many other companies in our portfolio are now enjoying.’
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