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Vehicle protection products distributor launches special packages for dealers

Time 10 months ago

A range of interior and exterior vehicle protection packages has been launched that the distributor says can help boost profitability for dealers. 

Lorraine Benham, managing director of ZirconiteUK, which distributes the product Zirconite, said: ‘We are proud to bring our complete vehicle protection line-up to the UK motor retail market.

‘We’re not looking to over-complicate our offering or dilute our core function with too many variables – this effectively just adds more cost. Our range is simple yet highly effective, backed with exceptional guarantees and a swift launch strategy plan.

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‘The industry is continuing to adapt and overcome the blight of the Covid-19 pandemic. Reviewing all product providers and how best to drive business forward is only natural at this time.

‘We can bring many key developments to a relatively stagnant product offering without encroaching on other aspects of a dealer’s finance and investment strategy.’

ZirconiteUK has ceramic and polymer coatings available with fabric and leather protection as standard variants, while upsell opportunities include alloy wheel and glass coatings.

Zirconite is made in Manchester by Concept Chemicals, which partnered with the Oxfordshire-based distributor last year for its coatings range and has expanded sales into specialist vehicle preparation centres.

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Benham added: ‘Our manufacturer retains batch samples of every product made for numerous years in its on-site laboratory. We know, having tested the range ourselves extensively, that we can offer a paint and interior protection programme to rival those brands considered best in class.’

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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