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Volkswagen opens doors to new flagship London showroom

Time 2:08 pm, April 29, 2016

VOLKSWAGEN has opened the doors to its largest UK showroom to date.

The multi-million pound development, located just off the A4 in West London, instantly becomes the new flagship retailer site for the German car brand in the UK.

Developed in partnership with Inchcape – a multinational automotive retail and services company – the new West London premises is capable of displaying up to 90 new and used cars on Capital Interchange Way, Brentford. It extends over four floors with full sales, aftersales, service and repair services offered by a team of around 70 trained Volkswagen staff.


The news will give the brand cause to celebrate in the UK following a difficult few months in the wake of the diesel emissions scandal, which continues to rumble on.

The purpose-built showroom allows space to display an example of every current model in the growing Volkswagen range – from the up! city car to the commanding Touareg SUV.

West London Volkswagen’s offering is further bolstered by a huge stock of Approved Used cars. Two floors are dedicated to ‘Das WeltAuto’, with 30 pre-owned cars located on each level.  Meanwhile, web-enabled touchscreens allow customers to search Inchcape’s 2,000-strong nationwide stock of used Volkswagen vehicles.

The new retailer, built on a prime 1.6-acre site to the west of central London, also benefits from a state-of-the-art service area on the ground floor, which features 28 service bays equipped with the latest diagnostic and servicing technology.


Director of Volkswagen UK, Alex Smith, said: ‘West London Volkswagen sends a very clear message that the brand here in the UK is continuing to gear up for growth.

‘Opening the largest Volkswagen retailer site in the country in such a high profile location, with the support of Inchcape, is not only good news for customers in that area who will now have a state-of-the-art facility on their doorstep, it also points to the ongoing strength of Volkswagen in the UK.’

MORE: Sorry, Barack: VW chief’s personal apology to US president over Dieselgate

MORE: Volkswagen plans to wipe the slate clean with electric vehicle development

MORE: Minister ‘more concerned with protecting the reputation of Volkswagen’

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