SAFETY-DRIVEN company Volvo is bringing more reassurance to all its drivers, new and old.
The company is to offer a free safety check, for all Volvos built after 1991.
Worth £56, the check includes a full systems check, upgrading computers and control units where necessary, as well as a VIDA computer connection with the Swedish factory.
This downloads any advice or chargeable system upgrades.
Dealers will also inspect mechanical components for safety, all as part of the 40-miunte test. In all, Volvo reckons it’s worth £56. Yet customers , if they book before the end of the year, will be getting it for free.
The check forms part of the normal Volvo service programme. By separating it and offering it as an inventive to older customers, dealers should be seeing a new stream of potential new car and aftersales prospects coming through their doors.
It’s also the means of reacquainting themselves with long-lost customers who clearly still love the Volvo brand…