Work completed on new ‘green’ showroom for Lincoln Audi

Time 5 years ago

AN EIGHT-month redevelopment programme to transform the Audi showroom in Lincoln into an enlarged energy efficient dealership, representing a £2m investment, has been completed by JCT600.

Located on Doddington Road, work began on the two acre site last summer. The new sustainable dealership features one of the most advanced building management control systems in the motor industry with energy usage able to be controlled and closely monitored.

The roof is also almost entirely covered in solar photovoltaic (PV) panels enabling it to generate its own electricity and sell any surplus back to the national grid. Energy and water consumption is closely monitored and daily reports are provided to check on overuse or wastage.


As well as doubling the size of the original showroom, the redevelopment features enhanced customer areas with a dedicated first floor service lounge and children’s play area downstairs as well as two bespoke vehicle handover rooms.

It also includes the latest multi media integration with interactive screens.  The dealership now houses the biggest selection of Audi vehicles in Lincolnshire with over 80 new and pre-owned Audi cars on display.

Mark Taylor, group property director of JCT600, said: ‘The new state-of-the-art showroom is a really eye-catching addition to the town as well as featuring the latest innovations to make it as energy-efficient as possible.

‘As well as looking stunning, the redeveloped dealership will also greatly improve the customer experience.  For example, it incorporates the latest Audi technology such as high-tech vehicle configuration equipment enabling customers to build a virtual car and view it in 3D on an 80-inch screen in a private room.’

Located just off the A46, Audi Lincoln has operated for over 20 years and employs 100 staff. It offers a full range of new and Audi -approved pre-owned vehicles as well as service and maintenance facilities.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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