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UK’s largest Ford dealer grows revenue by almost £300m despite profit drop

  • Ford Retail saw revenue rise 13.6% to £2.45bn
  • Pre-tax profit slipped from £16.97m to £13.42m
  • Increased overheads took their toll on profits

Time 8:08 am, August 10, 2026

Ford Retail saw turnover rise to £2.45bn last year, although profits softened as a result of investment in its dealer network and electrification.

Newly-filed accounts listed on Companies House for the Ford-owned retailer – better known as TrustFord – for the year ended December 31, 2025, show revenue jumped from £2.16bn in 2024 to £2.45bn last year.

Higher demand for Ford vehicles, particularly Transits, helped drive this increase.

Pre-tax profit, however, slipped from £16.97m to £13.42m, while net profit declined from £12.9m to £9.6m. EBIT before exceptional items also fell from £26.5m to £24.7m.

Despite this, the business increases its net assets to £137.1m and increased the dividend paid to parent company Ford Motor Company Limited from £3.49m to £4.51m.

Writing in the accompanying report, chief financial officer Michael Darnell said the company continued to outperform the wider market despite challenging conditions.

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He said: ‘The business continued its upward trend increasing vehicles revenues by £281m, up 14% with Puma Transit leading the way, whilst also increasing workshop revenue by 15% as a result of the continued expansion of mobile service operations.’

Darnell added that profitability had softened as the business continued investing for the future.

He said: ‘Earnings were down slightly to 2024. Gross profits were up 5% as a result of increased revenues but impacted by increased overheads.’

The business remained Ford’s largest dealer as the Blue Oval increased its UK market share of the new car market to 5.6%, and retained a 33.3% share of the commercial vehicle market.

Average employee numbers increased from 2,818 the year before to 2,949, while capital expenditure commitments more than trebled to £3.73m, reflecting ongoing showroom upgrades.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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