Car Dealer Power

Car Dealer Power 2011 – Online Advertising

Time 6:24 am, August 15, 2011

phill-jones-and-ian-webber-motors1WINNER – Motors.co.uk
HIGHLY COMMENDED – Vcars.co.uk

YOU told us you’re moving away from spending your advertising budget with the local newspaper and are instead ploughing more cash into online adverts. And with 90 per cent of all buyers admitting to starting their search for a new car online, it certainly makes sense.

Michael Wenn from VCars.co.uk picks up his award

Michael Wenn from VCars.co.uk picks up his award

But it’s very easy to spend a lot of money and see very few results. Our winner, though, has consistently impressed its partners with its support, offers and ability to achieve results for your advertising spend. Respondents said they liked the site’s layout and the fact it combines off-line advertising into packages in their local areas. The winner for 2011 is Motors.co.uk.


Our highly commended-placed fifirms secured their awards because they delivered quality leads to their dealer partners. With a tough market leader both have fought hard to gain a share of dealers’ business with innovative ideas. Motoring. co.uk and Vcars picked up highly commended places.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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