Car Dealer Power

Car Dealer Power 2011 – Warranties

Time 6:33 am, August 15, 2011

andrew-jacksoncar-care-plan1WINNER – Car Care Plan
HIGHLY COMMENDED – WMS Group
HIGHLY COMMENDED – RAC Warranties

WARRANTIES play a crucial role in helping dealers increase their bottom line and can be excellent profit centres if sold correctly. Respondents told us a good warranty supplier was one that supports them – and one that offers real help and advice on how best to sell cover to customers.

Ian Cooper from RAC Warranties and WMS Group's Eric Stone

Ian Cooper from RAC Warranties and WMS Group's Eric Stone

You said our winning warranty company deserves the title for a number of reasons, but most common among the responses was the knowledge the team behind its products has. You said not only did the warranties offer outstanding coverage, but the back-end systems were simple to use and you always received excellent customer service. For the second year running, our champion is Car Care Plan!


Our highly commended winners were both praised for offering ‘excellent support’ and were ‘always willing to come out and help when needed’. The highly commended gongs go to WMS Group and RAC Warranties.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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