5:58 am, August 15, 2011
WINNER – MANHEIM
HIGHLY COMMENDED – Pinewood
HIGHLY COMMENDED – ADP
EVERY month we report on another new innovation in the technology world for car dealers. The pace of advances that aim to help make dealers’ lives easier is great, but what do dealers want? Well, our respondents said any new technology, above all else, needs to make their job easier.
Neville Briggs from Pinewood
Our winner was praised for its excellent support and clever technology that you believed ‘helped make more money’. Not only does it capture and record telephone calls, but it has been proven to help increase test drives and, crucially, increase sales. The winner for 2011 is Manheim Retail Services.
Our highly commended winners both produce suites of software that allow dealers to keep a close eye on their businesses. They were praised for their clever features such as SMS text messaging, remote access and smart designs. Pinewood and ADP both took home gongs.
