Dealership in the pink thanks to purchase of Katie Price’s Range Rover

Dealership in the pink thanks to purchase of Katie Price’s Range Rover

AN Essex dealership has taken possession of an iconic pink Range Rover once owned by Katie Price.

The custom-painted vehicle naturally stood out at an auction in Essex recently and was instantly snapped up by the buying team from Saxton 4×4 in Chelmsford.

A company spokesman said: ‘We’re always looking to source the best and most unique cars. It goes along with the special experience we like to offer our customers.

‘A car’s history is very important and can add to its value. Being owned by a celebrity offers extra kudos and can make a car more desirable.’

Recent research by Auto Trader showed that a car previously owned by a celebrity can be sold for as much as 241 per cent more than a similar vehicle owned by an average Joe.

Currently, the pink Range Rover is being prepared to Saxton’s high standards before being put on sale. And it’s expected to attract a lot of attention – just like its previous owner, who was declared bankrupt last week.

The car itself has enjoyed its own celebrity status, appearing in countless newspaper articles and magazines over the years it was owned by Katie.

It wasn’t just the eye-catching colour or the celebrity ownership that attracted Saxton 4×4 to the car.

It has been professionally enhanced by Urban Automotive and with Saxton 4×4 being an official Urban centre, that made it a good fit for the dealership.

The Urban modifications include the distinctive body styling and 22-inch alloys.

Anybody interested in owning a piece of tabloid history is urged to keep their eyes peeled on the forecourts of Saxton 4×4 over the next few weeks.

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