6:35 am, December 12, 2011
CAR search website Motors.co.uk has released data on its recent Facebook page promotion.
The competition led to an increase of more than 300 per cent in fans, nearly three thousand entries to its competition to win £1000 of free petrol from Tesco, and 1,400 consumers posting/sharing the Motors.co.uk promotion on their wall.
It also generated more than 4,400 invites from the entries which highlights the importance of engaging competitions via social marketing.
Phill Jones, commercial director at Motors.co.uk said: ‘We are delighted with the success of our recent Facebook competition to boost our fans. We are planning to roll out a series of these promotions over the next three months, as part of our social media marketing, based around a series of motoring challenges.
‘Our recent research shows nearly a quarter of consumers will ask friends on Facebook for advice on buying their next car and will post the details of a car they are selling on their wall. With 25 per cent of online consumers logging on to Facebook more than once a day, Facebook is undoubtedly growing in importance in the car buying process.
‘We strongly recommend that dealers create a Facebook page to increase brand awareness and engagement opportunities. Facebook is a great way for dealers to interact with both prospective and existing clients and it provides a quick and easy way to promote any offers they have, latest stock and any other news they might wish to tell people.’
