3:03 am, November 17, 2011
MR. Byung-Tae (Brandon) Yea has been appointed president of Kia Motors Europe with immediate effect.
Yea succeeds Mr Sun-Young Kim as president, and brings a wealth of executive experience to the role.
Yea spent his early years at Hyundai Motors Corporation and later Hyundai Motors America. He then joined Kia Motors Corporation in 1999 and has subsequently held a number of senior executive positions, with a special focus on the development of marketing strategy and brand management.
In October 2010, Yea was appointed president of Kia in the Middle East and Africa region, based in Dubai, and has overseen significant growth in these markets over the past year.
Sun-Young Kim, who made a major contribution over the last five years to Kia’s rapid business growth in Europe, is returning to Korea to take up a new position at the corporation’s headquarters.
