1:30 am, January 10, 2012
ROLLS-Royce has announced its 2011 sales figures – and they represent the best sales result in the firm’s 107-year history.
During 2011, 3,538 cars were sold globally representing a 31 per cent increase on the 2010 total of 2,711 cars. The figure also beats the previous record of 3,347 cars having been set in 1978 during the Silver Shadow II era.
Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47 per cent), North America (up 17 per cent) and the Middle East (up 23 per cent).
The United Kingdom ‘performed well’, reporting 30 per cent growth in the year, while Germany and Russia saw sales more than double compared to 2010.
‘We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story,’ said Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars.
‘Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.’
Last September, Rolls-Royce announced plans to expand its manufacturing plant at Goodwood, with more than 1,000 people employed on site. This will help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models. Expansion work will begin in February.
