9:11 am, April 21, 2010
SEAT is looking to bolster its dealer ranks in the UK to 125, Car Dealer can exclusively reveal.
The manufacturer, which is currently represented by 110 dealers – added eight sites around the country during 2009, but the marque is pushing for more.
A spokesman for the manufacturer told Car Dealer: ‘The net effect last year meant we added eight new dealers but lost two to three.
‘We have a number of open points around the UK that we’re currently looking to fill. These are mainly in or around large cities – London in particular.’
The manufacturer has recently opened sites in Leeds with JCT600 and Liverpool but, like many car makers, finds it tough to fill sites in large conurbations. The cost of setting up these locations can be expensive, but the spokesman did say ‘assistance was available’.
‘Our results in the recent Auto Express Driver Power survey certainly help make the franchise look attractive,’ added the spokesman.
‘We’ve got some exciting products, like the new range of sporty diesels in the Leon and Ibiza, and we’ll be working hard to get a good result in the Car Dealer Power survey too as this is important to us.’
Exclusive by JAMES BAGGOTT
