7:31 am, June 25, 2025
Car buyers will be asked to take a leap of faith at a pop-up showroom in London today which offers browsers a free bungee jump.
Leapmotor – the Stellantis backed Chinese car firm – has opened a showroom in Coram’s Fields, London, offering the first 100 brave potential buyers the chance to complete a 50m jump.
Claimed to be ‘one of a kind’, the jumpers will get panoramic views of iconic London landmarks like The Shard and BT Tower.
The pop-up showroom will showcase models from the car brand’s range from 10am until 5pm with jumps offered on a first come, first served basis.
Leapmotor hopes the stunt will encourage more motorists to go electric. The brand will be showcasing its city car T03 which costs from £16k and the family-sized SUV, the C10, which costs £36,500.
Damien Dally, managing director of the firm, said: ‘Leapmotor is on a mission to be the best value EV brand in the UK and make electric driving accessible to everyone.
‘As for our pop-up showroom, a bungee jump can feel daunting for a lot of people – but sometimes taking a leap out of your comfort zone is exactly what’s needed.
‘For some the idea of switching to electric can feel the same way at first, but unlike a bungee jump, there’s nothing scary about going electric.’
Leapmotor is an international joint venture, led by 51% stakeholder Stellantis, and was launched earlier this year.
It has 46 dealers nationwide, which will expand to more than 80 by the end of 2025.
