9:23 am, August 24, 2026
Bosses at Day’s Motor Group have praised the firm’s ‘resilient’ performance, despite announcing significantly reduced profits for 2025.
In accounts recently filed via Companies House, the firm had admitted that the period was ‘undoubtedly more challenging’ than previous years.
However, directors have paid tribute to the work put in by staff to deliver ‘a stable financial performance’ in the face of ‘challenging’ market conditions.
Documents for the dealer group’s ultimate holding company – Days Property Holdings Limited – show that the Swansea-based outfit made a profit before tax of £13.26m in the 12 months to the end of December 2025.
The result represents a dip of more than 26% compared to 2024, when the retailer made a pre-tax profit of £16.72m.
Bosses put the slide down ongoing economic uncertainty, inflationary pressures and higher interest rates, as well as ‘structural changes’ across the wider automotive retail sector.
Group turnover also declined, falling from £291.92m to £303.69m – partially as a result of reduced vehicle volumes overall.
Despite the struggles, there were some rays of light for Days, with its fleet and short-term rental operations both recording increased turnover during the year.
The group said both divisions continued to benefit from strong demand and a broad, established customer base.
It also highlighted its aftersales operation and used vehicle business as important areas of resilience during a difficult period.
Reflecting on the year, group chairman Graham Day said the firm has maintained a ‘disciplined and entrepreneurial approach’.
In a statement issued to Car Dealer, he said: ‘I would like to thank all employees across the group for their continued commitment and contribution throughout the year.
Their dedication remains central to the group’s success. Despite ongoing economic and geopolitical uncertainty, inflationary pressures and challenging market conditions, the group has demonstrated resilience and delivered a strong performance.
‘Continued investment in our infrastructure, systems, people and environmental initiatives ensures we remain well positioned for the future.
‘The group has maintained a disciplined and entrepreneurial approach, adapting effectively to changing customer and business requirements while delivering a stable financial performance.
‘Through proactive cost management and operational discipline, we have successfully navigated ongoing pressures while maintaining a strong balance sheet and liquidity position.
‘Our people, supported by management’s long term strategic focus, continue to underpin the group’s success, with Day’s Rental and Day’s Fleet again making significant contributions to overall performance.’
Elsewhere, the accounts show that the group’s average workforce fell from an average of 584 to 566, although employee costs still increased from £20.93m to £21.58m.
At the same time, directors’ remuneration came in at a reduced £1.17m with the highest paid director getting £362,000, up from £270,000 last time out.
Looking ahead, the group celebrates its centenary year in 2026 and bosses are optimistic about their ability to ‘navigate the future’.
Day added: ‘Strong relationships with manufacturers, funding partners and our wider supply chain have continued to support the business, while the addition of new manufacturer partners has created further opportunities for growth.
‘Although market conditions remain challenging, the group remains confident in its ability to navigate the future, supported by the strength of its people, operations and longstanding partnerships.
‘The board extends its sincere thanks to all employees, customers, manufacturing partners and funding providers for their continued support throughout the year.’