8:31 am, June 18, 2026
Jaguar Land Rover is looking to cut costs by as much as £1.7bn but hopes that luxury car buyers can provide exactly the catalyst for growth the firm needs.
The British marque is continuing to recover from last year’s cyber attack and has been outlining its goals for the coming year.
Bosses say the company will be focusing on North America as a priority region, with the US already JLR’s biggest global market.
The powers that be are also eying investment in regions including India and the Middle East, while key markets in in the UK, Europe and China also remain important.
The carmaker is hoping to tap into rising demand for luxury products and cater to wealthy consumers with exclusive designs and tailored models.
The company said it was targeting revenue growth in the double digits by expanding hybrid options and launching new models.
It is also hoping to make sweeping cost savings worth £1.7bn through cuts in areas like materials, warranty and fixed costs.
The refocus is also expected to strengthen the group’s supply chain amid tariffs on US imports and trade tensions around the world.
Chief executive PB Balaji said: ‘The rising demand for luxury products coupled with the strong preference we see for our brands signals significant growth potential.
‘Apart from accelerating our existing offerings, we are also exploring new high potential segments for our Defender brand, which will allow us to offer tailored luxury products and experiences for even more of our US clients.
‘Our aspiration, in the coming years, is to grow our US business to the size of the entire JLR business as it exists today.’
As part of the strategy, JLR says it will be offering more choice for hybrid and electric models of its Range Rover, Defender and Discovery brands, while Jaguar will be purely electric.
