7:50 am, August 24, 2026
Pentagon Motor Group has expanded its partnership with Chery with the opening of two new showrooms in the north of England.
The dealer group has begun welcoming customers are a pair of state-of-the-art dealerships in Barnsley and Loughborough.
The Barnsley site has led to the creation of eight new jobs and features a five-car showroom.
Meanwhile, the Loughborough site has a six-car showroom and has created two new positions.
As well as the new employees, Pentagon has reassigned 18 members of staff from its existing Loughborough multi-franchise site to now support the Chery operation.
Elsewhere, the retailer has also strengthened its aftersales operation through a Regional Parts Hub agreement with Chery.
The agreement will support the availability and distribution of genuine Chery parts across the manufacturer’s UK network.
Commenting on the latest developments, Pentagon MD Tom Carney said: ‘We are delighted to be partnering with Chery, one of the fastest-growing automotive brands in the UK.
‘The brand has an exciting product range and a clear ambition for the UK market, and we look forward to selling and servicing Chery products for many years to come.
‘The opening of our Barnsley and Loughborough dealerships, alongside our Trade Parts Core Hub agreement, are important steps in the growth of our relationship with Chery and a clear commitment to providing our customers with greater choice and an excellent retail experience.’
As well as Chery, Pentagon represents fellow Chinese brands, Omoda, Jaecoo and BYD. It also has deals with established OEMs including Cupra, Dacia, Ford, Mazda and Kia.