Waylands Automotive has made Vicky Hart its head of marketing and digital sales for the group.
She has joined the family-run-and-owned motor retail outfit from Hendy Group, where she was its marketing head.
It sees her assume responsibility for Waylands’ marketing and digital sales operations.
Hart, who has more than a decade of automotive industry experience, said: ‘I am delighted to have joined a business that I have long admired for its position at the forefront of the transition to EV.
‘The group’s forward thinking and people-centric culture is something that I am incredibly proud to be part of, and the foundation of a really credible and authentic brand that I am excited to continue to build.’
John O’Hanlon, CEO and founder of the Car Dealer Top 100 dealer group, said: ‘We are incredibly pleased to welcome Vicky to the Waylands family.
‘She has the experience, talent and determination to drive forward our marketing and digital sales functions.
‘Waylands is at a very exciting time in our journey and I know that Vicky will be pivotal to our future success.’
Waylands Automotive represents Volvo, Polestar, Kia and MG across the south, employing more than 300 people across 10 locations.