7:59 am, April 18, 2013
ROLLS-ROYCE has opened its largest and perhaps most lavish dealership in the world – at Shengyang in China.
The dealership covers two floors, has over 1,200 square meters of space, but holds just five Rolls Royces – presumably to give ultra-rich customers a bit of breathing space.
It might be the largest in Rolls’s portfolio worldwide, but the Shengyang dealership isn’t the only one in China: the luxury car maker has another 15 in the country.
In fact, Rolls-Royce says that the showroom has been built to ‘meet increasing demand’ for its Phantom and Ghost models in the region. Naturally, the dealership – something of a flagship site for the firm – is able to offer all of the usual Premium Bespoke services so loved by China’s wealthier nationals, while a luxuriously designed interior should keep them pleased while they browse.
‘Rolls-Royce Motor Cars holds a remarkable 108 year legacy,’ said Henrik Wilhelmsmeyer, regional director for Rolls-Royce Motor Cars Mainland China. ‘This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England.
‘We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.’
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