PREMIUM Japanese brand Infiniti will open its eighth Centre this week.
St Albans is the latest city to boast an Infiniti Centre and the new dealership will be based on Lyon Way, just off Hatfield Road.
Infiniti says the new showroom, run by Glyn Hopkin, has been ‘developed to industry-leading standards and promises levels of customer service more befitting a luxury five-star hotel’.
Infiniti Centre St Albans will be officially declared open during a glitzy reception attended by VIPs, brand ambassadors and local dignitaries on January 23.
Visitors will be able to get up close to an Infiniti Red Bull Formula 1 car as driven by four-time world champion Sebastian Vettel, and the Infiniti FX Vettel.
The weekend will also serve as the launch of the Q50 saloon which will be available for test drives.
Fraser Cohen, managing director of Glyn Hopkin Ltd (pictured), said: ‘We are absolutely thrilled to be bringing Infiniti to Hertfordshire and St Albans.
‘Infiniti is without doubt one of the most exciting and rapidly growing brands in the global automotive industry and to be playing a part in strengthening its UK presence is a real source of pride for the whole team here.’
He added: ‘Hopefully as many people as possible will visit us over the course of the weekend and experience the Infiniti difference for themselves.
‘We have gone to great lengths to ensure we offer an unrivalled customer service experience and I’m confident people will feel that the instant they walk through our doors.’