10:51 am, July 10, 2018
ASTON Barclay has launched a new virtual auction platform to enable vendors to easily run sales remotely.
The platform combines the power of an online digital auction experience for buyers with all the benefits of a physical sale, allowing Aston Barclay to sell vehicles from any location.
Stock from a variety of vendors can be offered in the same sale, with one OEM having recently used the platform to sell vehicles from three separate physical sites directly to its existing buyer base online.
Vendors can now sell stock from remote locations, such as de-fleet or refurbishment centres, as well as allowing Aston Barclay to craft bespoke sales by make, model and grade, or seasonally with dedicated 4×4 or convertible sales.
A live auctioneer hosts each virtual auction, with buyers accessing stock via the Aston Barclay website or via the Buyer’s App from anywhere in the world.
Buyers have access to online images, inspection grading and a 360-degree walk-around of the car’s interior and exterior, provided by SpinCar.
Neil Hodson, CEO of Aston Barclay, commented: ‘Virtual Auction enables vendors to hold special one-off sales and closed sales literally anywhere without the need to incur transport costs.
‘Selling the cars online offers them out to a wider geographic buyer base which adds a different dynamic to a normal physical sale. Future platform development will enable vendors to offer stock just to selected or invited buyers.’
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