2:29 am, July 9, 2011
GERMAN firm Audi has announced Dominic Chambers as their new head of marketing in the UK.
A marketing specialist for 22 years, Chambers, 45, has focused most recently on the technology sector with organisations such as Vodafone and LG electronics.
Chambers will preside over the communications strategy behind a range that has just peaked at 36 model types, and is set to grow to 42 over the next few years. For the past seven months, this task has been successfully managed on an interim basis by Philip Olden, who in turn took over from Peter Duffy.
‘This is a tremendous opportunity to further develop the impressive and strong Audi brand by deploying strategic communication campaigns. I am looking forward to making my contribution to the exciting progress Audi is making in all areas, especially in the ways customers experience and interact with the brand,’ said Chambers.
Jeremy Hicks, director of Audi said: ‘We have taken great care in making this crucial appointment that will take us into the next key phase of our development as a brand and an organisation. I am really delighted to have secured Dominic for this role and I am confident that the particular experience he brings will have a tremendous impact on our performance both at a communications level and also in strategic terms.’
