Auto Trader’s WBAC rival

Time 9:55 am, April 19, 2012

CAR Dealer can reveal Auto Trader has launched a rival to – and dealers look set to benefit!

Hidden away on the online classified website is a section where consumers can enter their car’s registration and dealers are invited to bid for the car.

Auto Trader says the product offers a ‘no sale, no fee’ policy and will charge consumers £45 if they sell their car to one of the bidding dealers.

The site claims to offer consumers’ cars to a network of 5,000 trusted dealers and offers a secure online transaction to handle the sale.

The site says it will return a maximum of three bids and promises consumers: ‘No waiting in for buyers, supervising test drives or handling cash. Once you have submitted your car details, we’ll do the leg-work to find you the best bids.’

The offering is designed to be an alternative to buyers part exchanging their car at one dealership and instead letting them get access to the best prices from a network of competing dealers.

The site promises bids will be submitted within two working days and that the whole transaction could be completed in three working days.

Auto Trader confirmed the project was ‘soft launched’ yesterday (Wednesday, April 18). It is powered by, the trade to trade website which was acquired by Trader Media Group.

The site will be a powerful rival to, the nationally publicised website which lets buyers sell their cars direct to the trade.

What do you think? Let us know by posting your comments below or tweeting the editor

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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