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Aviva uses Facebook

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Time 3:00 pm, January 25, 2012

screen-shot-2012-01-24-at-171059INSURANCE firm Aviva is enticing customers to its MultiCar product through the use of social media.

The company has launched an innovative social media campaign on Facebook, YouTube, and national television advertising, to promote how customers can save money on car insurance with MultiCar.

Using the character Ollie Campbell, Aviva has devised a number games which customers can play on the firm’s Facebook page and a series of special YouTube films – all fronted by the comedian Paul Whitehouse.


The idea of the campaign centres on Ollie who saved money on his car insurance due to using MultiCar. By using MultiCar and saving pounds, Ollie can indulge in his hobby of fishing.

Customers can log onto Aviva’s Facebook page and explore Ollie’s garage. Here they can play an arcade-like game called MultiCarp for a chance to win one of five tickets to the Aviva Premiership Rugby Final. In another part of his garage, Facebook users can devise their own personalised song via Colin the Carp and can share their melody with their friends and family.

The insurance company is also using the video-sharing site YouTube. Via their channel, Aviva is allowing users to get exclusive previews of their adverts before they air on national television. All exploit the talents of Whitehouse in his humourous role of Ollie Campbell.


Article sponsored by Aviva

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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