The new service will allow buyers to view every aspect of the exterior and interior of each vehicle in advance, clearly showing the condition and specification of the vehicle.
Combined with BCA’s Assured 30-point mechanical check, the Online Video Appraisals will help provide buyers with extra confidence when it comes to buying stock.
It’s also designed to help sellers by providing maximum pre-sale exposure as well as improved buyer confidence, more competitive bidding and improved residuals.
BCA uses tablet technology to produce a 360-degree video of the vehicle’s interior, exterior, roof and loadbay condition. The video runs in HD format on PC, tablet and mobile devices and takes a maximum of two minutes to view.
The video appraisals can be accessed through the online BCA stock locator, which also provide a range of still images with a zoom feature to give buyers more flexibility.
BCA polled its buyers about the new service during the pilot period. Results showed that more than 70 per cent of buyers said the appraisals gave them the confidence to bid higher, while 73 per cent said they would be more confident to bid via Live Online.
Meanwhile, LCV dealers said it gave them the opportunity to pre-sell stock to potential retail customers.
BCA’s general manager commercial vehicles, Duncan Ward, said: ‘We conducted a thorough and comprehensive pilot during 2013 with selected vendors and the results were exceptionally positive.
‘Average residual value performance increased notably when our Vehicle Video Appraisal service was used as part of the pre-sale marketing and first-time sale percentages improved. Buyer response was overwhelmingly positive and the service proved very popular with BCA Live Online bidders.’
He added: ‘Buyers, including those from overseas, have said the videos are the next best thing to being there in person, proof indeed that this latest innovation from BCA helps maximise buying power and residual values for fleet vendors.’