The deal will see around 3,000 cars offered annually, through a programme of sales staged at BCA London Enfield.
The new sales programme at BCA, which commenced on August 1, is set to offer a wide selection of premium makes and models at a variety of ages and mileages, with the average selling price expected to be around £8,000.
In the first sale, ‘Smart Sell’ hosted a selection of more than sixty vehicles in which 90 per cent of the cars were sold for a turnover of nearly £450,000, equivalent to 97 per cent of CAP Clean.
The sale attracted a number of buyers to BCA London Enfield and a further 115 dealers logged on in via BCA Live Online, purchasing 23 per cent of the cars on offer. Every vehicle in the programme is pre-sale prepared to a high standard and offered with a BCA Assured report.
Harwoods has adopted BCA’s exclusive ‘Smart Sell’ system across the retail group, meaning every incoming non-retail part-exchange vehicle is remotely entered for sale using BCA’s software.
BCA’s UK sales manager, David Burden, said: ‘This first sale featured a superb range of attractive prestige stock and we saw a lot of interest from both buyers in the hall and via BCA’s Live Online service, which led to a great result. We are delighted to welcome the Harwoods Group to BCA London Enfield and we are looking forward to a long and successful remarketing partnership.’
Harwoods’ sales director, Alex Merricks, added: ‘BCA offered us a comprehensive remarketing package, including the ‘Smart Sell’ service, which means we can start the remarketing process immediately for those part-exchange vehicles that do not fit our retail profile.
‘With the targeted e-marketing campaigns, detailed online cataloguing and the buying power generated by BCA Live Online, we are confident of getting the best returns for Harwoods cars through this programme of sales at Enfield.’