Ben launches latest Industry Leader Challenge as well-known faces prepare to take on Sahara

  • Automotive leaders tackle the Sahara Desert with Ben’s Industry Leader Challenge
  • Groups will spend five days trekking across the vast landscape
  • It is hoped that each team will raise £20,000 for Ben

Time 10:10 am, April 30, 2024

Automotive charity Ben has launched its latest Industry Leader Challenge (ILC) with teams set to take on the Sahara Desert later this year.

The challenge will see a group of senior automotive leaders spending five days trekking across the vast landscape to raise money for charity.

So far, teams from the Retail Motor Industry Federation (RMIF), the Independent Garage Association (IGA) and LKQ ECP have all signed up.

Among the well-known faces set to take part are Stuart James, director of RMIF; Rob Collison, chairman of the IGA and Kevin Finn, chair of the RMIF and IMI.

Up to ten teams will complete the journey, spending five days together, to raise a minimum of £20,000 per team for Ben.

Participants will walk for ten hours – and 27km – every day in temperatures of up to spend up to 35°C.

Speaking about the challenge, Matt Wigginton, director of partnerships, engagement & income, said: ‘If you’re serious about doing something incredible while making a real difference to people’s lives, this year’s Industry Leader Challenge is the perfect opportunity.

‘As with all ILC events, the primary focus is on raising funds to support people in the automotive industry who are facing challenges beyond their control.

‘We encourage anyone up for the challenge to reach out and join us in this once-in-a-lifetime experience while raising money to support those in the industry who are struggling or in crisis.

‘Now more than ever, automotive people need Ben – and we need you and your support.’

Previous ILC adventures have included swimming across the English Channel, skydiving, cycling down the Thames and climbing Mount Kilimanjaro.

This year’s event is set to be one of the toughest yet and anything thinking of signing up must have a good level of fitness.

There are limited spaces available and interest can be registered by emailing Matt Wigginton at [email protected].

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

More stories...

Server 108