BERRY BMW Heathrow have launched ‘Service while you fly’ – an innovative car servicing and programme.
The dealership has joined forces with Progress Automotive Solutions to produce the programme which has been designed to maximise customer service and attract new customers to the showroom.
‘Service while you fly’ enables BMW customers to use a 24-hour online booking and payment authorisation facility to organise car service and parking to take place while they are travelling from Heathrow.
When the customer returns from their travels, the car has been serviced.
Once the online booking has been made, a confirmation email is sent from Berry BMW Heathrow and the customer can drop off their car at the Sofitel Hotel Heathrow. Upon the customer’s return, their BMW can be picked up from The Sofitel Hotel parking facility.
The online booking facility is a feature of ‘eServiceManager’, and is the latest software development from Progress Automotive Solutions.
The firm, who have over eight years experience of producing innovative software for the motor industry. Other features of eServiceManager are Express Check-in and Check-out (reducing customer waiting times), Customer Lounge (an online customer interactive portal) and automatic trigger of customer satisfaction surveys.
Joe Dawson, dealer principal at Berry BMW Heathrow, said: ‘We are very pleased to be able to launch this new and unique facility to our customers. BMW has been showcasing it to all UK dealers at the annual conference in Beijing this month.
‘It is expected that there will be a great deal of interest from other BMW dealers to take eServiceManager as an enhancement to their DMS. Even those who are not located close to airports can benefit from Online Booking, Customer Lounge and Express Check-in, Check-out.’