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Buying an electric vehicle has become ‘normalised’ as longer ranges recognised

  • EV-buying has become ‘normalised’ and range anxiety is less of an issue, found eBay Motors Group
  • Firm quizzed over 2,000 in-market car buyers
  • Research also found strong intention among customers to splash cash

Time 8:13 am, June 12, 2023

Buying an electric vehicle has become ‘normalised’ and range anxiety less of a worry, new research has found.

eBay Motors Group quizzed over 2,000 in-market buyers and found many prospective customers are expecting to use EVs for longer journeys.

It found a third of buyers expecting to purchase an EV as their next car will use them mainly for journeys between 100-200 miles, with a further 14 per cent planning journeys over 200 miles.


The gains made by EVs are mostly at the expense of diesel – two thirds said expect their main journeys to be just 20-100 miles if they purchased a diesel car, dropping to 26 per cent for journeys of 100-200 miles and just 10 her cent for journeys over 200 miles.

Petrol is the fuel of choice where main journeys are under 20 miles, followed by PHEV, EV and diesel.

Lucy Tugby, marketing director of eBay Motors Group, said: ‘What we’re now witnessing is the normalisation of EV purchasing among buyers, with range anxiety less of an issue as models with greater ranges become increasingly available on the new and used markets.


‘Our research shows how EVs have become a practical choice for buyers who previously would have favoured diesel and petrol.’

The study also found 84 per cent will use EVs as their main car and 16 per cent as an additional car. This was also in contrast to diesel where 79 per cent would be for main cars and 21 per cent for additional cars.

Overall, the research identified a strong intention from consumers to buy a new car, regardless of fuel type, with four in 10 owners expecting to start searching within the next 12 months.

Tugby added: ‘Despite the ongoing impact of the cost of living crisis, the appetite among buyers to search for their next car and make a purchase remains strong, and that’s welcome news for all dealers.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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