News

CAP's new marketing man

Time 9:50 am, October 17, 2012

VEHICLE valuations provider CAP has appointed Matt Thompson as a marketing director. 

Previously group marketing director for Trader Media – publishers of AutoTrader – Thompson has 25 years of experience in the automotive sector, and is said to have transformed Auto Trader’s digital operation into the ‘market leader’ it is today.

Prior to Trader Media, he held ‘a series of senior marketing positions’ in a range of automotive companies, including ERF, National Tyres, Perkins Engines and Lucas Automotive.


‘Matt Thompson is a rare beast in our industry,’ said CAP’s CEO Ian Rendle, ‘in that he combines an industry-wide wealth of knowledge with a fantastic track record on growth.’

‘We are delighted that Matt is as excited by our growth vision as we are and will bring all his experience, knowledge and skills to bear on carrying those plans to fruition.’

Thompson himself said: ‘CAP is a brand I have known all my working life. There has never been a more exciting time to get on board with an energetic, enthusiastic management team determined to deliver on the quality, innovation, expertise and customer trust that will bring us transformational growth.’

Jon Reay's avatar

Staff Writer Jon is one of the Car Dealer team's newest members. You can also find him contributing to AOL Cars.

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