Car auction interest

Time 13 years ago

car auction interestCAR buyers are being drawn to auctions, says a buyer website.

Over the past month, carandvanauction’s website traffic has grown by almost two-thirds.

Over the same time last year, it’s a further increase of nearly half.

This goes against trends, says marketing manager Richard Lawton. Traffic at this time of year usually falls, due to the notorious Christmas quietness.

‘This… demonstrates the ingenuity of British motorists, who have realised that they can secure a high quality vehicle for a reasonable price through motor auctions,’ said Lawton.

‘More traffic to our website means more people visiting auction houses.’

It also potentially means less people in your showrooms. It proves once again how important value is to buyers.

Smart dealers will enhance this, while also showing off the many advantages they can offer. Inexperienced buyers, daunted by auctions, may seek the reassurance you can offer. It’s crucial you get this across.

Public heading to auctions

What will happen to the used market?

Multi million pound McLaren

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 190