Ford of Britain chairman and managing director Andy Barratt told Car Dealer Live audiences ‘be prepared for there to be a bang and make the most of the opportunities to come, but don’t miss the opportunity to do the right thing’.
Barratt, who has been with Ford for nearly 25 years and in charge of the brand since 2015, spoke about the action they took in supporting their dealers from early March.
He also warned dealers who had not yet considered what they will need to do if furlough money doesn’t arrive before June to do the maths now and ‘contact your OEM today’ if a dealership can’t survive that.
Barratt runs the UK’s largest car brand – and currently has the largest car dealer network in the country.
He has said that Ford will not deliver any cars during lockdown and that customers will remember what dealerships do during this time.
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