Embracing customers’ wishes to transact online and the ongoing pressures of the pandemic were among the subjects of Car Dealer Live on June 3.
We were joined by Adam Turner, Chorley Group’s sales and marketing director.
Chorley Group began trading just over 30 years ago as a family business. Originally known as Bugle Inn Motor Co, it has since risen to become one of the north-west of England’s largest dealer groups. It runs six sites and holds the franchises for Nissan, Hyundai, Kia and MG.
We discussed the ongoing challenges coronavirus presents, how the business has adapted its trading methods in the current climate and what the future holds.
Not only that but Chorley has also successfully adapted to the world of online car sales, recognising some customers’ wishes to transact entirely online and not walk into a dealership in the traditional way.
Other topics discussed included:
- The importance of communication
- Vehicle values
- Why there may now be a regional sales difference
- EV sales
- Negotiating – and the fact it doesn’t always happen
- Chorley Group’s key to success
To watch the Car Dealer Live broadcast in full, you can see it here by clicking on the main image.
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Coming up this week on Car Dealer Live we also have:
- Thursday: Marshall Motor Group’s Jon Head & Jamie Crowther
- Friday: Lawgistics Live
If you have any questions you’d like to ask any of the above you can submit them live during the broadcasts or you can send them to us via this website, or our social media channels including Twitter and LinkedIn.