Cinch off to a flying start with more than 1,000 retail sites on board

Time 10:50 am, August 14, 2019

WITHIN just a few weeks of launching, Cinch – the new online service for finding, buying and selling used cars – has partnered with an impressive number of national dealers and car supermarkets.

So far, Cinch has officially partnered with 22 dealer groups and car supermarkets, including Cambria, Car Giant, Eden Group, Fords of Winsford, Motorpoint (pictured), Pendragon and Sinclair Group.

In total, more than 1,000 car retail sites from the UK’s major dealer groups have got involved.

Launched on July 10, Cinch is the new quick, easy, jargon-free and personalised site developed by BCA, which allows consumers to browse and learn more about what car suits their lifestyle and needs. It aims to improve the quality of leads passed to dealers and car supermarkets.

Positive uptake

Cinch aims to grow quickly by working in partnership with leading dealers, car supermarkets and OEMs from across the UK. The site only lists cars under seven years old that have covered 70,000 miles or less, with more than 85,000 vetted vehicles meeting these criteria currently listed on the site, and more being added all the time.

Jonny Crowe, divisional CEO at Cinch, said: ‘We are delighted with the positive uptake from dealers and car supermarkets so far.

‘The partners we’ve spoken to and signed up to work with Cinch have been really impressed with the way Cinch works, and with what that means for dealers.’

Marshall Motor Group is one of the organisations looking forward to working with Cinch.

CEO Daksh Gupta said: ‘They’ve really thought about both the consumer’s and dealer’s needs. For us, Cinch will act as a streamlining service, directing quality leads straight to our door, which will help us to deliver a better service for our customers.’

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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