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Click Dealer appoints Ollie Moxham as new chief executive in senior team reshuffle

Time 2 years ago

CLICK Dealer has appointed director Ollie Moxham as its new chief executive in a reshuffle of its senior team.

The shake-up also sees co-founder and managing director Gerry Moxham – Ollie’s father – taking on a new role as chief visionary officer at the Stoke-on-Trent-based company, whose performance specialities include dealer management systems, website design, plus SEO and social marketing.

Ollie said: ‘I’m thrilled and honoured to have been appointed as CEO of Click Dealer and look forward to getting stuck into the role and continuing to help our dealership partners save time and increase profitability.


‘Our senior team reshuffle has enabled Gerry to spend more time on cultivating innovative ideas to keep the business at the forefront of automotive technology. He is most certainly not stepping away! We’re merely using this new structure to release him from the shackles of the day-to-day running of Click Dealer and enable him to let his creative juices flow more freely, as he continues to work hard on what the future looks like for Click Dealer and, most importantly, our dealers.’

He added that his sister and fellow director Pippa Rawlinson, who is currently head of customer care, would also be overseeing the financial arm of the business. ‘With her years of industry experience and guile, she is well placed to ensure that we remain on a sound footing and are well set up to achieve our ambitious growth targets in 2020 and beyond,’ he said.

The reshuffle follows last month’s hiring of Debbie Fox as head of commercial and Lee Rawlinson’s promotion from head of sales to chief operating officer in April.

Click Dealer – which scooped a clutch of awards at this year’s Car Dealer Power, winning the Dealer Management System of the Year trophy and being highly commended in the categories for Website Provider for Independent Dealers and Website Provider for Franchised Dealers – was formed in 1999, with Ollie joining in 2010 and assuming responsibility for launching the website design section.


The family business now has almost 100 employees at its HQ and more than 1,400 dealership performance partners across the UK. It is poised to enter the transactional market, with stock acquisition and fintech propositions scheduled to launch in the new year.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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