CLICK Dealer has launched its Accelerator Pack, designed to improve the customer experience and make it easier for independent dealers to expand and build their businesses.
The new pack is a combination of three marketing tools that have been developed: the Click Media Plus app, Click Leads and Facebook Marketplace integration.
More than 100 dealers have already taken advantage of the early-bird discount by ordering the Accelerator Pack in advance.
The Click Media Plus app will be available to download on the App Store or Google Play in March. Independent dealers can then add stock to adverts much faster, vehicle imagery can be added in a 360-degree format from either interior or exterior shots, and dealers can identify factory-fitted options without filling out the data manually.
Click Leads helps to improve staff performance targets, telephone integration and prospect archiving. Dealerships can be given monitors for the sales staff to see how they perform on a weekly basis, while telephone integration allows calls from the dealerships to be recorded and logged as another way of assessing sales staff performance.
The Facebook Marketplace integration allows dealerships to upload details about used vehicles directly to the social media platform. The dealers can also keep and receive all inquiries from the listings in one place, which enables full tracking of any leads.
Click Dealer managing director Gerry Moxham said: ‘We’re constantly innovating in order to stay at the forefront of automotive technology and to ensure that our dealers can keep up with ever more demanding consumer expectations.
‘In an increasingly digitally focused marketplace, it is imperative that dealers can reach customers where they already are. It’s a competitive industry, and in what could well be a tough year with numerous challenges, managing leads effectively will give dealers a real advantage.
‘Click Dealer has always been about saving dealerships time and making them more profitable.’
By Cameron Richards