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Codeweavers’ latest promotion: free promotions!

Time 2 years ago

CODEWEAVERS, the provider of innovative digital solutions to the automotive industry, has announced a more meaningful gift for its retail customers than the traditional seasonal offerings.

Just in time for Black Friday and Cyber Monday, from November 25 the company is offering two weeks’ free use of its latest product innovation: a ‘Promotions’ solution enabling retail customers to set up vehicle promotions more quickly and easily than ever before.

Using the new Promotions tool, retailers can instantly create offers and add as many vehicles as they like in minutes. Different promotions can be created for different vehicle types with no limitations on how many are created or how many vehicles are attached to each one.

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Shaun Harris

Offers can be created that include low-rate APR, deposit contributions, cash price discounts and promotions banners on their Codeweavers plug-in calculator.

Offers can be time-limited, refreshed at any time, updated in real time and instantly added to the websites where the retailer’s vehicles are displayed.

Promotions will be automatically turned on so there’s no need to sign up. Then if the retailer likes the Promotions tool, they can keep it.

Codeweavers commercial director Shaun Harris said: ‘Black Friday and Cyber Monday have become annual events in the retail calendar.


‘We wanted to deliver a product to allow our retailers to join in and maximise the opportunities available over this period.

‘Our entire team is ready to help our retail partners to maximise the potential of the Promotions product and we are looking forward to seeing our customers get creative!

‘The bottom line is we wanted to help retailers to attract more customers and, of course, ultimately sell more cars in what is sometimes a challenging period.’

Codeweavers has more than 18 years’ experience in innovating, developing and implementing digital experiences connecting some of the world’s leading automotive brands with their customers, creating experiences that are uniquely flexible and capable of evolving over time.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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