The website VCARS.co.uk represents more than 2,000 dealers from independent and franchised networks.
The integration of Contact At Once! chat will allow online shoppers to instantly connect with those dealers and discuss cars listed in ads.
Worldwide, more than 10,000 motor dealers utilise Contact At Once! chat. They typically experience lead lift of 25 per cent or more, after beginning to chat with shoppers. Contact At Once! chat has been selected by most of the world’s online motor marketplaces, including the major sites in the UK.
‘Giving consumers a means for instantly conversing with our advertisers can help increase sales opportunities,’ said VCARS.co.uk director Paul Davis. ‘Having Contact At Once! chat in auto listings allows dealers to greet many more online shoppers and build relationships.’
Unique features of the Contact At Once! chat service include the ability to customise drop-in ‘business cards’ with dealer photos and branding elements, along with automatic log-in and log-out capabilities.
Meanwhile mobile applications allow dealers to receive chats on smart phones and tablets.
Using Contact At Once! chat allows VCARS.co.uk dealers to use one chat product, but manage all chat leads through the same system.
Skip Dowd, Contact At Once! senior vice president of automotive sales, added: ‘Contact At Once! is the only automotive chat vendor whose products can be deployed across dealer websites, manufacturer websites and in online auto marketplaces, creating a relationship link for dealers wherever shoppers are looking for cars.’