DESPITE the credit crunch Daihatsu has boosted sales by 32 per cent year-to-date and has appointed a new dealer every two weeks.
The Coleshill-based Japanese importer has signed up eight new dealers so far this year and aims to grow its 120-strong network to an eventual 140 showrooms.
‘Dealers are the key to the fortune of Daihatsu in the UK. We are looking for committed owner-driver dealers with an excellent reputation in their communities for customer care,’ said Daihatsu vehicle distributors operations director Paul Hegarty.
‘For us, the dealer creates the opportunity in the marketplace regardless of where they are located. It’s all about attitude.’
The latest dealer appointments are: Newark in Crewe; Cist and Rattle of Bristol; Eastbourne Daihatsu; Chariton Motor House of Folkestone; Hammonds Halesworth; Downey’s of Newtownards in Northern Ireland; Lime of Leamington and Donnelly in Belfast.
Daihatsu scores consistently well in the Retail Motor Industry Federation Dealer Attitude Survey, especially for technical support and lack of management interference.