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David Beckham joins Jaguar as a brand ambassador

Time 8 years ago

D1472-038-0193 V08DAVID BECKHAM has joined Jaguar as a brand ambassador and will support significant forthcoming Jaguar product launches in China.

British sporting icon Beckham will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets.

Bob Grace, Jaguar Land Rover China managing director, said:’We are absolutely thrilled that David will be an ambassador for Jaguar in China.

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‘David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.’

As part of a long-term partnership, former international footballer Beckham will star in a series of print adverts and TV commercials exclusively in China.

David said: ‘It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.’

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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