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Car dealer Lookers announces £2.5m investment in state-of-the-art new Volvo showroom

  • Lookers adds £2.5m investment to new Volvo site in Colchester
  • Dealer group hopes new showroom will be operational by end of year
  • Premises were formerly home to Underwoods Skoda

Time 8:24 am, November 16, 2023

Car dealer Lookers is to open a state-of-the-art new Volvo showroom in Essex after the firm announced a £2.5m investment.

The development will see the dealer group move its Colchester Volvo operations to a new site in Severalls Business Park before the end of the year.

The premises were previously home to Underwoods Skoda and are now undergoing a drastic transformation.


While work is ongoing Lookers will continue to represent Volvo at its current site in nearby Cowdray Avenue.

The new showroom will feature Volvo’s signature lounge area, complete with luxurious Scandinavian furniture in a spacious environment where customers can relax with free wi-fi.

Designed for a sustainable future, Lookers’ new Volvo dealership will also include eight EV chargers and solar panels as the firm looks to shore up its green credentials.


The dealership will also offer a streamlined service to car owners which halves waiting times.

Lookers franchise director David Cooper said: ‘Committed to investing in delivering an exceptional experience for our customers, we’re looking forward to showcasing our new and exciting Volvo dealership in Colchester, which will mark a new milestone for our growth across Essex, in our staff and in our local communities.’

Lookers’ Volvo portfolio now includes five UK sites, alongside Colchester, Stockport and Glasgow in addition to Polestar Spaces and aftersales businesses in Manchester and Glasgow.

The firm is also investing a further £2.3m in refurbishing its established franchised Volvo dealership in neighbouring Chelmsford, which is also due to open in less than two months.

Duncan McPhee, Lookers’ chief operating officer, said: ‘Already well established in Colchester, Lookers is delighted to be further investing in Volvo in an exciting new location in the city that will deliver an outstanding customer experience for visitors right across Essex and beyond.

‘It underlines our commitment to our strengthening relationship with Volvo and our determination to be the UK’s number one choice for all-electric driving, advice and aftersales service.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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