Dealers can provide a 360-degree view with Manheim

Time 9:09 am, May 19, 2014

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MANHEIM Retail Services is the first Google-accredited agency in the automotive sector to deliver ‘Business View’ tours to its customers.

Well-known for providing top-quality imagery for the automotive sector, Manheim Retail Services can now incorporate Google Business View technology onto dealers’ websites to provide a 360º panoramic virtual tour of their premises.

The service enhances Manheim’s portfolio of dealership imagery services, providing customers with even more scope to promote their business online.

A photographer is sent to a dealer’s site to shoot a full tour of all of the public areas in the business, including the showroom, service reception and customer hospitality area, as well as the interiors of all new cars.

The tour is created and published to the dealer’s Google+ page, enabling the dealer’s web agency to embed the tour onto its group website.

Paul Schofield, product manager at Manheim, said: ‘The vast majority of consumers now do a considerable amount of their pre-purchase research online. Google Business View from Manheim allows dealers to take full advantage of this trend to view vehicles before leaving the house. The service is simple, fast and affordable.’

Le Etta Pearce, sales and operations director at Manheim Retail Services, said: ‘Manheim research suggests that dealers with professional photography have a seven per cent reduction of vehicle days in stock, while upgrading from six to nine images of a vehicle can see a 20 per cent reduction of vehicle days in stock.

‘Our imagery has been proven to help dealers achieve significant brand awareness and increased revenue growth.’

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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