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Dealers report strong used car sales in July, says enquiryMAX

Time 3 years ago

DEALERS have reported a six per cent rise in used car sales in July against the same month last year, according to new data from lead management experts at enquiryMAX.

A leap of 26 per cent in the number of leads coming from dealers’ service departments illustrates the increasingly data-led approach to selling used by UK vehicle retailers.

Commenting on the trend, David Boyce, managing director of enquiryMAX, pictured, said: ‘The most efficient and cost-effective way to sell a vehicle is to existing customers.

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‘Converting vehicle sales from the service department leads to higher rates of conversion and deepens the customer relationship.’

More buyers are using finance to purchase new and used vehicles with a 27 per cent rise in PCP. The window to complete a sale continued to close with 14 per cent more drivers buying on the first day they visited the dealership.

The average sale price of a used vehicle fell from £21,588 in July 2017 to £20,132 last month. The average price of a part-exchange vehicle also fell from £8,930 to £8,588 over the same period.

The data analysis, of 700 dealerships across the UK, is used to inform retail consultancy and advice for enquiryMAX customers.

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EnquiryMAX helps dealers and manufacturers sell more vehicles and operate more profitably. Customers use a cloud-based sales lead management platform to help implement a structured sales process and meet compliance procedures.

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Dave Brown

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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