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DJ visits Skoda dealer

13 years ago

290908-1-sko.jpgHEART FM DJ Dave Clarke has spent an afternoon in the company of staff at Central Skoda.

The Drive Time Show presenter was treated to a full demonstration of the all-new Superb, with staff ensuring he was given a full rundown of its various features.

With the intention, of course, that they’ll be mentioned on his afternoon show.

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Exhibitions included the ‘Twindoor’ saloon-cum-hatch rear, the auto-park function and, naturally, lots of legroom.

Judging by the response from the DJ, they did their job.

‘The really gob smacking features were how the Superb parallel parks itself, and the unique Twindoor function’ said Clarke.

‘I couldn’t believe it when I saw the Superb park itself so smoothly into a space – it was like something out of Knight Rider. I kept expecting the car to talk to me.’

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Retailer principal Mike Byrne expertly handled the DJ’s visit to promote the launch of the new car. ‘As Dave and many others have seen, you get a lot for your money with the Superb. The generous legroom, boot space and the striking design will appeal to a wide range of drivers.’

Wider than before? Skoda’s aiming to provide a much stronger challenge to the Mondeo with its new large family model; prices start at £15,490, and the strategy has been more closely aligned with the mainstream – fleet is a particular opportunity.

The maker has even ditched the previously confusing model naming system, too. Now, it’s S, SE and Elegance, bringing it into line with rivals’ more straightforward strategies.

Sounds like one may already be occupying a parking slot at Heart FM HQ……

Car Dealer Magazine

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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