DRAGON2000 has analysed hundreds of dealer websites and identified the major failings which are turning off consumers and impacting on Google rankings.
The main problem areas are poor content that is penalised by Google; cheap template designs that do not stand out; social media icons on the homepage that have no links; very little or no contact information; and poor navigation, making it difficult for consumers to find what they are looking for.
According to Dragon2000, if a dealer’s website is old-fashioned, hard to navigate or doesn’t scale well onto a mobile device, the customer may go elsewhere. Mark Kelland, the company’s commercial manager, said: ‘Dealers are losing potential new customers as a result of a bad websites.
‘All too often, consumers will leave dealer websites if they can’t find what they are looking for quickly; if it is difficult to navigate; or if it is slow to use.
‘When redesigning a website, dealers need to keep the potential customer in mind and ensure that it is simple and easy to navigate. They should avoid unusual fonts and flash animations as they just irritate visitors, taking too long to load.
‘There are a number of factors that can cause a website to operate slowly which will cause visitors to leave. If a website provider is using a cheap hosting service, this could mean sharing the host server resources with countless other websites which will affect speed.’
Dragon2000 has more than 20 years of experience, helping dealers grow their businesses. The firm’s software is used by over 1,000 motor trade dealers and independent workshops, in the UK and overseas. Dragon2000 also provides standard and bespoke car dealer websites.
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